Building a brand identity is often a long, laborious,
creative project that implies several steps. One of the most important details
along this journey has a lot to do with graphic design. Here are 10 tips to
have in mind while designing a brand identity.
1. Know exactly what you want
In order to know exactly what you need to communicate
through the brand's identity, sit down with your client and come up with a list
of keywords that define the brand. Try to ask as many questions as needed in
order to know exactly what is needed.
2. Always work with a brief
In order to avoid any misunderstandings, you should consider
working with a brief. This way, you know exactly what your customer wants and
at the same time, you avoid being too subjective. A brief will give you
important details, such as audience research, brand values, brand mission and
so on.
3. Do your research
Depending on the type of product the brand will represent,
make sure to up to date with your research on that particular niche. This way,
you'll get a better understanding on the target audience and will be able to
design a matching brand identity.
4. Know the Brand's Competitors
While doing your research, take a look at the competitor
brands. In order to build a strong brand identity, try to come up with some
creative ideas that will differentiate your brand from the competition. Make
sure your design is unique.
5. Brainstorm the Concept
Once you've got all the information you need from your
customer, along with the brief and research, it should be helpful to brainstorm
a few concepts. By this point, you already know your do's and don'ts regarding
the brand's identity. After coming up with a list of ideas, review them with
your client and keep the top 3 design concepts.
6. Start Sketching the Logo
After you have all the details necessary, it's time for
drawing! You may find it easier to start designing the logo by sketching a few
ideas. This will allow you to have a better image of your idea and can also
boost your creativity. As you draw your concepts, you'll notice you'll come up
with more and more ideas.
7. Digitalize Your Work
After you come up with some great logo ideas and sketches,
start digitally manipulating the design. You should probably stick to around 3
ideas to show your customer. Feel free to try different fonts and color schemes
until you are completely satisfied with the result.
8. Don't ignore the other visual elements
While the logo is extremely important to a brand's identity,
there's a family of other visual elements that sustain the brand. Make sure
they all go together in terms of concept, fonts and color schemes.
9. Set the Style Guidelines
Once you're created a great, unique visual concept for the
brand, make sure you set a list of rules for using it. The Style Guidelines
will allow your customer to use the brand's identity in a correct way, whether
it goes online, offline, on billboards or t-shirts, on notebooks or calendars.
10. Monitor the feedback
In order to be sure your brand stays strong, always be
attentive when it comes to feedback. Your brand may need to be adjusted from
time to time, in order to keep step with the fact changing world we live in.
Are you looking for more information regarding brand identity?
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Article Source: http://EzineArticles.com/?expert=Robert_Corson
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